This post originally appeared on my blog here

Is it time to join the Club(house)?


Do you know the 3 knockout tips to Give Good Copy? 😉

(Yeah, it probably isn’t wise to ask your grandma this question.😀)

So, together, let’s unlock the exact copywriting strategies and insider secrets to attract a steady stream of “come n get it” ideal buyers and boost sales without begging, bribing, or badgering.

I want to show you how you can “give good copy” the moment you’ve finished reading this article!

And why should you listen to me preach about how important good copy is?

Well, in 2020, I worked with the world’s #1 chat marketing platform, ManyChat, as…


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From December 16th, Facebook Messenger for pages in Europe are changing which affect how you use Messenger and chatbots in EU countries.


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Do you feel like you’ve got whiplash?

You’re not alone.

In 2020, due to the pandemic, digital adoption has accelerated.

“We’ve seen two years’ worth of digital transformation in two months,” said Microsoft CEO Satya Nadella.

In fact, in terms of US eCommerce penetration, we’ve seen 10 years of growth in just three months.

In November 2019, for the first time in history, US mobile traffic surpassed desktop traffic.

In 10 years, mobile has gone from 2% of web page traffic to 52% of web page traffic. In fact, 64% of eCommerce sales worldwide happen on mobile. …


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Facebook sponsored messages are a great way to reengage your chatbot subscribers after the 24-hour window has ended. 📲

(You can learn more about the 24-hour window and Facebook Messenger rules here.)

What are Facebook sponsored messages?


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We’ve all had bad clients.

We all know inherently what they are, that something just doesn’t feel right, but there are definite signs.

It’s spooky season, and as Halloween is one of my favourite times of the year (especially since my hometown of Melbourne just emerged from 111 days of lockdown), I wanted to share the three warning signs that you’ve got a bad client on your hands that you need to cut loose.


Black Friday is coming up!

Last week I joined forces with ManyChat again for “5 Proven ManyChat Strategies to Attract Holiday Shoppers and Boost Sales” with my fellow Bot Blondes, and Amazon pro Paul Baron, where we unpacked expert #quicktitbits to help online sellers crush it this holiday season.


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Many of the clients I work with have the exact same problem when it comes to writing… how to get landing pages that convert more buyers, more often.

I’ve worked with close to 1,000 clients and the one thing I know is crucial to their success is copywriting.

But why is copywriting so important?

Put simply, good copywriting can increase both the quality and quantity of your leads.

“Once you understand what makes people buy things, you know how to sell — and how to write copy.”

– Robert W. Bly, The Copywriter’s Handbook

Why you should care about copywriting

When serial entrepreneur Ramit Sethi was…

Angela Allan

Queen of Giving Good Copy 👑 | Award-Winning Digital Marketer | Journalist | Speaker | Instagram: @misssoot

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