3 Powerful Ways You Can Use Facebook Messenger to Grow Your Business

4 min readMay 9, 2019

When it comes to scaling your business, no one should feel confused or overwhelmed by the surge of new marketing tools.

There is a simple way to join the top 1% of businesses who use the latest technology to help you attract more quality leads and put your sales on autopilot 24/7…

… Your holy grail is a Facebook Messenger chatbot. Put simply, a chatbot is a software that allows you to communicate with your customers inside messaging apps.

In fact, during Facebook’s F8 conference in May 2019, Mark Zuckerberg was laser-focused on Facebook Messenger. He even went so far to say if he was to rebuild Facebook, he would focus on messaging first.

And Zuck’s focus is well-founded with these impressive stats:

20 billion messages are exchanged every month between people and businesses
40 million monthly active businesses use Messenger
Over 100 billion messages are sent every day on Messenger, WhatsApp & Instagram collectively

Yes, Facebook’s shift to improving its messaging features and Messenger app is excellent news for businesses.

In fact, you can expect Lightspeed, which is a new version of the Messenger app. It’s 2x faster and has 7x smaller storage space on your phone, and a Messenger desktop app is also in the works. 😮

So with this massive push towards Facebook Messenger, it makes sense for your business be an early adopter of Messenger chatbots.

I can hear what you’re saying now, “But how can a chatbot really help my business?”

So here are the 3 powerful ways you can use Facebook Messenger to grow your business.

Website Popups

Pop-ups, slide-in boxes and overlays for your website have a call-to-action button asking the user to open Messenger and engage with your chatbot.

Facebook Messenger website pop-ups can deliver:

Discount coupon codes to encourage more sales. For example $10 off their first purchase, delivered through the bot and capturing the visitor’s email address.
Free guides; for example, “5 Pro Secrets to Transform Your Make-Up Look Instantly”
Competition entries; for example “Win A Pro Make-Up Kit Worth $XXX” to attract new leads.
A Free + Shipping offer on a low-cost item to generate sales and encourage new customers.

Customer Chat

You can include Facebook Customer Chat directly on your website so it functions like a live chat feature.

Customer Chat functions like Live Chat, where you can gather all the information you need about a customer, and perhaps even have the bot deliver the answer, before someone will need to jump in an answer a question (which is often a sales-related question), freeing up time for your team.

All messages come through Messenger and the chat platform, so you can delegate staff members to answer specific queries on each platform.

Facebook Messenger Ads

Facebook Messenger Ads have a lower cost per acquisition, which is sometimes 30% lower than regular Facebook Ads. This is because 99% of businesses aren’t using the platform, so it is dramatically underpriced.

For most campaigns, you’ll pay around $2 to $4 per lead.

By using a Facebook Messenger Ad targeting your ideal audience, you get them into the funnel with a competition, e.g. “Win A Pro Make-Up Kit Worth $XXX”, and from there you can deliver a 5 Day Challenge “5 Days of Make-Up Trends Challenge” and offer your audience a new tip every day, with a link to the product, to nurture them into a sale.

So it’s easy to see how your business can take advantage of Facebook Messenger right now.

With a Facebook Messenger chatbot, you’ll be able to land more sales and have a constant stream of customers, every day. You’ll have predictable revenue so you can help your business explode! 💥 Best of all, you’ll have an irresistible brand presence that attracts loyal customers.

Want to know more about how Messenger Marketing can help your business?

> Click here to get the Essential Messenger Marketing Guide delivered to you via Facebook Messenger (what else?). 😉

Not sure you can tackle the copywriting or Messenger bot yourself?

> I only work with a handful of clients, so drop me a line via my Facebook Messenger bot and answer some simple questions about your business to see if we’re a good fit.